Handmade is Luxury
The luxury in taking time to craft a garment, the luxury to treasure it for generations to come.
Handmade supports artisan directly, it helps in keeping their craft alive and encourages their skills to grow.
ABOUT
Paola Zancanaro
Italian born, NAMU Lux co-founder, has a wealth of experience in the world of luxury goods. She worked with prestigious designers, including Miuccia Prada, Giorgio Armani and Vivienne Westwood and has travelled to far-flung regions to create events, exhibitions and installations. Paola has a natural talent and passion for fusing ethnic looks with high fashion to create her own eclectic signature. She has a keen eye for beauty and an appreciation of the unique, which has led her to style some of the most glamorous women and men in the world for red carpet events. Paola is an advocate of fair trade and slow fashion and is passionate about all crafts and to maintain alive age-old artisanal techniques. She now lives in Bali, Indonesia, where she creates the NAMU Lux Collections. Paola's favorite quote to describe the NAMU Lux Collections is: "Simplicity is the ultimate sophisticationâ by Leonardo da Vinci.
Philosophy
NAMU, Korean for tree, is symbolic of that which is rooted in the celebration of artisanal skills and the joys of nature. It is committed to lovingly sustain age-old artisanal crafts and techniques, respecting the process and people behind the products.
NAMU in Buddhist philosophy is about devotion for the Mystic Law of Life that honors the sacred within each one of us, and the nature that nourishes us. For NAMU the quietude of nature and the magic of the human hand are a constant source of inspiration. Welcome to our world of calm creativity.
Artisanship
NAMU has always been about craftsmanship, the Art of Slow, the Art of the handmade. We work directly with artisans to keep alive age-old techniques such as Indonesian Screen-Printing, Batik and Indian Block Printing. We embrace fair trade and ethical sustainability and we support small, local businesses and try to implement their work environment yet respecting everyoneâs culture. The subtle color variations you might find in our products are the signature of the human hand and what makes the piece unique, one-of-a-kind. All our pieces are made by hand and are made only for you.