Italian-born, Paola brings a wealth of experience in the world of luxury goods, having collaborated with renowned designers such as Miuccia Prada, Giorgio Armani, and Vivienne Westwood. Paola has curated immersive events, exhibitions, and installations globally, blending high fashion with cultural narratives. Her work seamlessly fuses ethnic influences with contemporary luxury, creating a distinctive and eclectic signature that celebrates the artistry of both craftsmanship and design.

With an innate eye for beauty and a profound appreciation for the unique, Paola has curated the style of some of the world’s most glamorous individuals for red carpet occasions. A passionate advocate for fair trade, slow fashion, and the preservation of age-old artisanal techniques, Paola is deeply committed to showcasing the mastery of traditional crafts while promoting sustainable luxury.

Now based in Bali, Indonesia, Paola personally curates NAMU Lux. All Collections at NAMU Lux reflect her belief in the power of simplicity, encapsulated in her favorite quote: “Simplicity is the ultimate sophistication” by Leonardo da Vinci.

NAMU is a Korean word that means Tree - nature is a constant inspiration for our Collections, together with the streets of Bombay, London and Bali's lush nature. Asian inspirations are viewed through Paola’s Italian eyes to create a mix of both worlds.

The Collections are designed for the woman, who appreciates lasting, unique and effortlessly elegant pieces that will be worn by generation to come. The NAMU Lux woman loves the luxe of feel-good fabrics and statement prints. She is about understated pieces that can be worn barefoot at the beach and at a dinner party with friends.

Our Collections are made in Bali, the Island of the Gods and in holy and colorful towns in India…wear a NAMU Lux piece and feel transported to the warmth of these countries.

We believe in supporting small, local businesses and we are immensely proud to maintain alive ancient printing and dying techniques such as Indonesian Screen Printing, Batik and Indian Block Printing.

The subtle color variations you might find in our products are the signature of the human hand and what makes the piece unique, one-of-a-kind.

All our pieces are made by hand and are made only for you.